Experts Teach You How to Sell Big Ticket Items
Hi,
Do you know what the product pipeline is?
The product pipeline is also known as the marketing funnel. Simply put, the product pipeline or marketing funnel is a series of products or services that you believe will be of benefit and interest to your customers.
Pricing of the products starts at the low end and gradually increases over time moving into the medium ticket and then into the big ticket price ranges.
The idea is to provide products that are excellent and as your clients make purchases and come to know you, like you and trust you, they will purchase from you again and again increasing the amount they pay you as you build a relationship with them. And this is true whether you have your own products to sell or you provide them with products for which you are an affiliate.
An example might help:
You might have an e-book or report that you sell for $37. This is an introductory or lead product that informs people on a particular topic. Then to follow that up you might have a CD or DVD version of the same e-book that you bundle with it that sells for $97.
Farther in the pipeline or marketing funnel you might have a complete multi-media home study system with detailed "how to" information that comes on both DVD and CD with a manual and extra expert interviews that sells for $997.
After that you might offer a 3 or 4 day boot camp or workshop where people can come and work closely with a panel of experts who show them exactly what they do in their own businesses. Workshop seats could be prices between $1497 and $5000. Finally, you might offer personal, one-on-one mentoring for people over an extended time period. This could be priced at $10,000 and up!
I'm sure you get the idea, now, of the product pipeline. You want to move your clients through the product pipeline as quickly as possible. As you can see, the products and services you offer are increasing in price the farther you move into the product pipeline.
Now, people might be willing to take a chance on buying your lead product for $37 but it would be unusual for them to immediately buy your $1500 product. That's why its very important to learn more about selling these Big Ticket items from experts who already do this regularly in their businesses.
If you want to learn more, why not go check out these 5 sessions with top Big Ticket experts ($197 value) for no cost.
Become Big Ticket Expert today!
This membership site gives you access to audio lessons from such masters as Jay Conrad Levinson, Joel Christopher, Don Peters, Winton Churchill and Martin Whales.
What you need to do now is sign up at no cost. I think you'll be blown away by what you learn.
Get your Memership pass to Big Ticket Experts.
Best in Big Ticket Success,
Amar Mehta
Tags: internet marketing | butterfly sites | free membership | joel christopher | big ticket experts | sell big ticket items
Do you know what the product pipeline is?
The product pipeline is also known as the marketing funnel. Simply put, the product pipeline or marketing funnel is a series of products or services that you believe will be of benefit and interest to your customers.
Pricing of the products starts at the low end and gradually increases over time moving into the medium ticket and then into the big ticket price ranges.
The idea is to provide products that are excellent and as your clients make purchases and come to know you, like you and trust you, they will purchase from you again and again increasing the amount they pay you as you build a relationship with them. And this is true whether you have your own products to sell or you provide them with products for which you are an affiliate.
An example might help:
You might have an e-book or report that you sell for $37. This is an introductory or lead product that informs people on a particular topic. Then to follow that up you might have a CD or DVD version of the same e-book that you bundle with it that sells for $97.
Farther in the pipeline or marketing funnel you might have a complete multi-media home study system with detailed "how to" information that comes on both DVD and CD with a manual and extra expert interviews that sells for $997.
After that you might offer a 3 or 4 day boot camp or workshop where people can come and work closely with a panel of experts who show them exactly what they do in their own businesses. Workshop seats could be prices between $1497 and $5000. Finally, you might offer personal, one-on-one mentoring for people over an extended time period. This could be priced at $10,000 and up!
I'm sure you get the idea, now, of the product pipeline. You want to move your clients through the product pipeline as quickly as possible. As you can see, the products and services you offer are increasing in price the farther you move into the product pipeline.
Now, people might be willing to take a chance on buying your lead product for $37 but it would be unusual for them to immediately buy your $1500 product. That's why its very important to learn more about selling these Big Ticket items from experts who already do this regularly in their businesses.
If you want to learn more, why not go check out these 5 sessions with top Big Ticket experts ($197 value) for no cost.
Become Big Ticket Expert today!
This membership site gives you access to audio lessons from such masters as Jay Conrad Levinson, Joel Christopher, Don Peters, Winton Churchill and Martin Whales.
What you need to do now is sign up at no cost. I think you'll be blown away by what you learn.
Get your Memership pass to Big Ticket Experts.
Best in Big Ticket Success,
Amar Mehta
Tags: internet marketing | butterfly sites | free membership | joel christopher | big ticket experts | sell big ticket items
posted by Amar Mehta at 11:53 AM
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